Great products are only half of the business and the other half of it would be on advertising it. If you want to grab the attention of people as well as make a good reputation, you will need a solid marketing strategy for it in order for you to get the word out.
There are two things that you could actually do to get potential customers in the future, which is through using the right tools and strategy as well as giving little efforts to it. Below are some of the ways on how to do it:
Display Advertising Option
If you are starting on display advertising, it is actually good that you are going to test your ads to various platforms. Try tailoring your messaging as well as your imagery on each platform and then consider running variants on the same ads so you could determine which of them will work best. You could find more success with one ad network than the other and it will all depend with your goals. You should however see to it that your advertisements have the capability in producing quality results so you could measure its performance and its return on investment (ROI).
Do Paid Search
Paid searches are actually different from banner advertising because this will be able to allow you in anticipating the intent from a search and be able to cater this accordingly. Informational queries usually are cheaper for you to bid and it is considered to be a good option when you have the plans to generate leads through offering webinars as well as whitepapers. Transactional queries tend to be more expensive, but this is capable of leading to direct conversions.
Have an On Site Activity
The website that you have is considered your owned asset where you can exercise on your control over and this may affect everything from how it actually loads to how it sends signals to the user and search engines. The considered most effective marketers would be the ones that knows that they are still not finished and that there’s always something which is left for them to optimize. There are some things which could help you on your website more where some of it would be through search engine optimization, rate optimization conversion and other available techniques.
Content marketing is considered a key element for any inbound marketing strategy, which is a style of online marketing that will rely to bringing customers to you through creating high quality content which they want to consume.
If you are planning to market your tech startup, there’s no need for you to worry with the basics as long you know who your target audience are.