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How to Learn from Past Logo Failures

Logos are really tricky. When it comes to logo design, every business owner dreams of having an impacting and appealing logo to attract more customers, gaining higher sales and return on investment. While it is true that there are many famous brands with a unique logo, we’ll be dealing with the top logo fails in this article. Be careful when designing your logo because you would otherwise get the attention with the wrong reasons.

In 2012, the Summer Olympic Games was threatened by Iran to boycott the said event because the logo used “ZION” which also refers to a Jewish holy state and the whole country became upset. If you make a logo, it is best to have it tested by an audience before it is published. Another logo fail when adopted by a new company is the bloody Sherwin Williams color your world logo, wherein one might think it was some sort of warning about ills of violence and war. The Sherwin Williams color your world logo has been created in 1905, depicting a classic symbol for many generations, but if this logo is adopted by a new company, it will surely be offensive. Create a logo that will represent you well because something cutting-edge today may wither become a classic tomorrow or mildly offensive in the future. The Pepsi “bloat” logo used a simple cartoon logo that went horribly wrong because it just reminded soda drinkers that sodas are really bad for the health. Surely, Pepsi did not intend to remind people about the harmful health effects of drinking soda, but they accidentally made a logo which looked like a large individual wearing a t-shirt that’s too small for his belly. That is why you need to test your logo for an extended period of time using different focus groups to see its possible impact to the general consumers.

Gap is a famous clothing brand for those who are a fan of polo shirts and khakis, but you’ll be surprised that Gap also made a big mistake when they changed their classic logo in 2010. The classic Gap logo was originally designed by Anne Pomeroy, but in 2010, Gap changed the classy Spire Regular to Helvetica, and a person with a sense of style and a graphic designer will surely perceive it like printing out a blurry JPEG and called it a logo. Gap went back to their classic logo and did not look back. If your business has not something to do with motorcycles, silver jewelry, tattoos or body piercing, get away with the black metal effect.